ATACO Steel Products has been manufacturing precision metal components in Cedarburg, Wisconsin since 1946. They have the expertise to solve complex manufacturing challenges for OEM customers.
The problem was that much of that expertise wasn't being found online.
We rebuilt the SEO foundation of the website, strengthened the content, and created a clearer path for potential customers to discover ATACO through search.
The result was a 172% increase in organic visibility and significant improvements across some of the company's most valuable search terms.
ATACO has been manufacturing precision metal components since 1946, with capabilities ranging from deep draw metal stamping to FASTFORM simulation, 3D 5-axis laser cutting, welding, and fabrication. The expertise was there. The website just wasn't doing enough to showcase it. Google was struggling to properly crawl and index the site, while important commercial pages weren't reaching the customers searching for ATACO's capabilities.
At the start of the engagement, only 65 of roughly 300 crawled URLs were indexed. The opportunity was clear: fix what was holding the website back, then build on that foundation with content that better represented the company and what its customers were looking for.
We addressed the underlying issues affecting the site's visibility, including indexing, redirects, site structure, Core Web Vitals, schema, HSTS, and sitemap improvements.
We strengthened key capability pages so they better communicated ATACO's expertise while giving search engines more relevant content to understand and rank.
We used SEMrush to identify valuable commercial search terms and connect them to the pages that could best answer those searches.
We expanded thin pages and developed buyer-focused content to give prospective customers more useful information while building authority around important topics.
We created a cleaner URL and internal linking structure to make it easier for both visitors and search engines to move through the site.
We strengthened ATACO's presence across Google Business, Thomasnet, reviews, and other location-based signals.
We improved tracking and reporting so we could better understand what was working and continue making informed improvements.
The work continues as we identify new opportunities to improve visibility and connect ATACO with more qualified search traffic.
Addressing the site's underlying issues gave Google a cleaner, more accessible website to crawl and index.
Strengthening the capability pages helped ATACO compete for valuable commercial searches.
As more pages became visible and rankings improved, organic impressions and clicks grew significantly.
Better tracking made it possible to understand performance and continue making decisions based on real data.
Google Search Console, Q2 2026 versus the prior 90 days.
| Keyword | Google position | Monthly searches |
|---|---|---|
| metal stamped parts | #1 | 320 |
| stamped metal parts manufacturer | #2 | 260 |
| stamped metal parts | #3 | 590 |
| precision metal stamping parts | #3 | 210 |
| stamping parts manufacturers | #2 | 110 |
| metal fabricated assemblies | #1 | 40 |
We rebuild the foundation, then grow the visibility that brings in qualified leads.
