Grand Steel is a family‑owned, full‑line flat‑rolled steel service center, founded in 1995, with more than 150 years of combined team experience in steel supply and processing. The company supports a diverse range of industries — from automotive and construction to HVAC, agriculture, energy, and general manufacturing — providing tailored steel solutions to meet each customer’s specific needs. Operating across strategically located facilities in Michigan and Tennessee — including their headquarters in Wixom (MI), as well as processing centers in Clinton and Chattanooga (TN) — Grand Steel offers a comprehensive suite of services such as precision slitting, blanking, cut-to-length, leveling, steel coil inventory, and logistics support.
Grand Steel sought to enhance its marketing efforts and strengthen its presence in the competitive manufacturing industry. The objective was to produce multiple high-quality photo and video assets that showcased their capabilities, processes, and expertise, while also designing a modern, user-friendly website to better communicate their brand and services. The goal was to increase brand awareness, engage prospective customers, and support lead generation by creating a cohesive, professional, and visually compelling marketing platform.
Photo/Video Shoot- As part of a targeted marketing initiative, Steel Mountain Marketing conducted three comprehensive photo and video shoots across multiple Grand Steel manufacturing plants. The scope included capturing high-quality photography, videography, and drone footage to showcase the company’s processes, equipment, and expertise. Each shoot was planned to highlight the unique capabilities of different facilities while maintaining consistent branding and visual storytelling.
Website Creation- Steel Mountain Marketing designed and developed a fully updated website for Grand Steel. The project included a custom, responsive design tailored to the manufacturing industry, optimized for user experience and navigation across multiple devices. Key features included updated site architecture, SEO optimization, integration of the new photo and video assets, and a cohesive visual identity consistent with the refreshed branding.
The project delivered a comprehensive set of marketing assets and a fully redesigned website that significantly strengthened Grand Steel’s digital presence.
The photo and video content created a versatile library of visuals for use across digital platforms, marketing campaigns, and sales materials, driving engagement, increasing brand awareness, and supporting lead generation. The updated website effectively showcased the company’s capabilities, simplified access to services, and reinforced their professional image, ultimately positioning Grand Steel for sustained growth and greater competitiveness in the manufacturing industry.
The objective of this case study is to demonstrate how SMM partnered with Hayes Manufacturing to modernize their brand, elevate their digital presence, and strengthen their position as a leader in industrial fabrication.
Grand Steel sought to enhance its marketing efforts and strengthen its presence in the competitive manufacturing industry.
Steel Mountain Marketing provided Phoenix Innovations with a comprehensive photo and video shoot, capturing high-quality visuals through both traditional and drone photography. After thorough editing, we delivered polished photos and a company overview video ready for use. We also crafted a 10 Pack of Static Image Social Media Posts to boost their online presence and engage their audience effectively.
